IN-PERSON TRAINING
Personal Brand
Masterclass
If you could choose only one training during your business career, I would definitely recommend the Personal Brand Masterclass, because the best investment is an investment in yourself. When you build your “self,” you are actually laying the foundation for all the key competencies in the modern beauty business, which is primarily based on popularity, transparency, and charisma. It’s hard to imagine being a leader in any industry without building a strong personal brand.
A personal brand is what sets apart someone who is incredibly popular and closely associated with their industry from someone who may be equally skilled but struggles to connect with their audience and is still trying to make ends meet. The common stereotype suggests that someone either has charisma or lacks it. This is not true. Leadership can be learned; however, I cannot promise it will be easy. It requires ambition, the courage to step out of the infamous “comfort zone,” and the determination to explore various aspects that may seem unrelated to your profession at first. The reward will be a powerful advantage over your competition and a clear path for your development without looking back.
This training will help you explore the direction in which you should develop as an expert. You will learn specific methods to gain authority among your clients and trainees, as well as how to speak publicly in front of smaller or larger audiences, both live and online. You will discover how to earn the loyalty of your audience and build strong relationships with them.
In the Personal Brand Masterclass, you will also familiarize yourself with business etiquette and learn the secrets of dress code that will help you evoke trust at first glance and make a lasting impression as a professional.
The course consists of lectures and a workshop component, where you will practice the skills you’ve acquired with other participants.
Training details
Number of days
Number of hours
Your Investment
Training program
Day one
Day two
Day three
Day four
On the first day, we will begin by defining your development direction. We will address the facts and myths surrounding personal branding and the mental barriers that may hinder your image as an expert. You will also create your BIO and learn a valuable elevator pitch, which will help you make the ideal first impression on your audience in both physical and online settings. You will learn how to modernly and professionally create a personal branding strategy.
- Why are you building a personal brand?
- Why is a personal brand so important?
- How does building a personal brand differ from building a company brand?
- How to set your development goals?
- Defining your target audience
- How to identify your archetype?
- Analyzing your talents and conditions
- Identifying your strengths, areas for improvement, and things to let go of
- Four communication strategies – which one to choose?
- Crafting your BIO
- Creating your elevator pitch
- Building credibility
- How to talk about yourself using benefit-driven language?
- How to stand out from others and build a competitive advantage?
- How to stop feeling awkward when boasting about your achievements?
- How to remain true to yourself while building a personal brand?
Benefits of the training
- Identifying your unique traits to leverage for building a personal brand
- Developing a detailed step-by-step growth strategy
- Gaining confidence and the ability to express thoughts clearly
- Familiarity with the practical aspects of excellent public speaking
- Understanding industry-specific etiquette and dress code
- Competencies to create an expert image
- Knowledge about building a dedicated community
- Skills for handling difficult and uncomfortable situations
- Opportunity to network with other engaged professionals in the beauty industry
- Certificate confirming acquired skills
Who is this training dedicated to?
To owners of beauty salons and aesthetic medicine clinics
To beauty industry professionals seeking to establish themselves in the public sphere
To content creators and influencers in the beauty industry
Wykładowca
Instructor
An expert in management within the beauty industry, her extensive portfolio includes e-books and practical guides that have become beacons for beauty entrepreneurs. In the training room and during online courses, Aneta shares not only strategic management knowledge but also concrete, practical skills essential for today’s beauty business. She is also a valued trainer for leaders, shaping the next generations of experts.
Benefits of the training
-
Certificate confirming acquired skills
-
Comprehensive training
materials and scripts -
Access to the
Beauty Business Club group on Facebook -
Vegan or classic lunch
and snacks for participants
See what others say about this training!
This training was an enlightenment for me. As a consultant, I felt that I was stuck in a rut and lacked fresh ideas for promoting my services. Aneta showed me the importance of creating a consistent and authentic image that stands out from the competition. Inspiring, practical and extremely valuable!
– Business Consultant –
Arkadiusz Lem
As a personal trainer, I am usually focused on my clients and workouts, and marketing has always been a challenge for me. The Personal Brand Masterclass training opened my eyes to new opportunities to promote my services, both online and offline. Thanks to the guidance I received, I started to build a stronger personal brand, which is already showing results.
– Personal trainer –
Marta Tomczyk
I run a beauty salon, so I have a lot of competition. I was always looking for ways to stand out in the market. The Personal Brand Masterclass training showed me a whole new perspective. Thanks to Aneta, I learned the importance of authenticity and individual approach to customers. This training changed my approach to business and now I’m betting on myself!
– Cosmetologist –
Anna Komisarczyk
Application form
* Required fields to fill out
Recommended
for you
Get a free e-book!
Subscribe to my newsletter to stay informed about the latest updates and promotions.
Receive a free e-book as a welcome gift!
