IN-PERSON TRAINING

Marketing
Master

IN-PERSON TRAINING

Marketing
Master

welcome

Beauty Marketing Master is a comprehensive marketing training program for business owners in the beauty industry. Importantly, unlike most trainings available in the market, it covers a much broader scope than just building an image on social media. Successful marketing for beauty salons and aesthetic medicine clinics is not solely based on the Internet but also on the surrounding world and interpersonal relationships.

In an era of intense competition and unfavorable market conditions caused by factors beyond entrepreneurs’ control, the ability to promote services has become an essential part of every business owner’s toolkit. It’s no longer enough to be an excellent practitioner in your field or a top-notch trainer. Even the best service won’t sell if no one knows about it. Merely establishing a presence in the market and being noticed by clients does not guarantee success, as countless managers learn every day. Maintaining client trust in the long term is even more challenging than initially gaining it. To avoid being just a fleeting trend, one must become an icon rather than a seasonal hit.

The training focuses on a detailed step-by-step explanation of the advertising creation process, free from generalizations and assumptions. Even if you don’t consider yourself creative, by the end of the training, you will have the skills needed to prepare a precise marketing plan and be able to create various types of advertisements independently. If you decide to delegate this part to a dedicated employee or marketing agency, you will still be able to closely monitor the work on the marketing strategy and its progress.

The course consists of lectures and a discussion component, during which the acquired knowledge will be reviewed, along with specific examples of its application in the participants’ daily work.

Training details

Number of days

Number of hours

Your Investment

7900 PLN NET

Check the dates

Book

Training program

Day one

Day two

Day three

Day four

On the first day, you will learn general concepts related to marketing and advertising. You will learn to distinguish between types of advertisements and their functions, and how to adapt them to specific situations. You will define your target audience and identify who your marketing message is aimed at, allowing you to personalize it based on client types and price ranges. You will become familiar with the frameworks for creating effective advertisements and learn how to avoid ads that break regulations. You will gain knowledge about branding and marketing materials.

Definition of mission and objectives
Advertising goals – sales ads, brand image ads, brand awareness ads
Defining the target audience
Company branding – case study
Logo and name – what should they be like?
Stationery in a beauty salon
Marketing materials for clients
Building advertising content
Clickbait ads – yes or no?
Ads that break the law – what to avoid?
Building a personal brand in the context of a business owner

This day will be dedicated to creating marketing messages in areas that are often underestimated in the beauty industry but are very effective. This will include advertisements on billboards, public transport, and in clubs. Additionally, we will thoroughly discuss advertising in mass media—radio, television, and print. You will learn how to prepare materials for these types of advertisements and how to publish them. On the second day, the topic of marketing through client relationships will also be extensively covered.

Billboards and preparation for large-format advertising
Advertising in magazines
Advertising on radio and television
Flyers – when do they make sense?
Participation in trade shows and industry events
Creating promotions without decreasing income
Subliminal messaging during client interactions
Organizing the storefront of the location
Placement of advertising banners in the salon
Preparing advertising materials for the salon
Building long-term relationships with clients
Open days and events – in-person and online

The third day of the program includes detailed analyses and methods for creating online advertisements through channels other than social media. We will discuss the structure of a website, with a strong emphasis on its role in encouraging service bookings or product purchases. You will then familiarize yourself with the basics of search engine optimization (SEO) and content creation. You will learn how to create a Google Maps listing, how to set up Google Ads, and what to do to obtain positive client reviews and how to respond to negative ones.

What must a website include?
How to contract the creation of a website?
DIY website building – pros and cons
Basics of positioning and SEO
Sponsored articles
Setting up a Google listing
Google Ads
Google remarketing
Acquiring positive reviews online
Optimal responses to negative reviews online

On the fourth day, we will discuss the most popular form of marketing today, which is working on image-building in social media. In addition to thoroughly understanding typical topics such as content publishing methods and creating paid ads, you will learn a lot about collaborating with influencers, its forms and regulations, copyright issues on the Internet, and legal aspects that can lead to serious consequences if overlooked. You will also learn how to create engaging post content and take beautiful photos of your work.

Differences between recommended content for Facebook, Instagram, and TikTok
Key aspects of a good post
Photos used in ads – own or stock?
How to take beautiful photos of your work?
Recommended photography equipment – from smartphones to high-budget lighting and cameras
Photo editing programs and apps, and the ethical boundaries of retouching without misleading clients
Storytelling in advertising
Copyright law on the Internet
Planning posts and regular publication
Programs and apps for creating posts
Constructing ads on Instagram and Facebook
Prohibited content and avoiding account bans or shadow bans
Contests on social media – organization and legal rules
Collaborating with influencers
Legal issues in advertising collaborations
Facebook Pixel and remarketing
YouTube – a channel for experts

Benefits of the training

In-depth and detailed knowledge of marketing in the beauty industry
Familiarity with various forms of advertising
Ability to independently create a long-term advertising strategy
Competitive advantage focusing primarily on social media channels
Understanding of legal aspects and requirements of the discussed forms of advertising
Ability to define your advertising goals
Skills necessary for planning the growth path of a salon or clinic
Knowledge to transparently oversee the work of marketing agencies
Opportunity to network with equally dedicated professionals in the beauty industry
Certificate confirming acquired skills

Who is this training dedicated to?

To owners of beauty salons and aesthetic medicine clinics

To managers of beauty companies who independently handle marketing

To marketers offering their services to beauty entrepreneurs

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Book

Instructor

Aneta Mildiani

An expert in management within the beauty industry, her extensive portfolio includes e-books and practical guides that have become beacons for beauty entrepreneurs. In the training room and during online courses, Aneta shares not only strategic management knowledge but also concrete, practical skills essential for today’s beauty business. She is also a valued trainer for leaders, shaping the next generations of experts.

Benefits of the training

Certificate confirming acquired skills
Comprehensive training
materials and scripts
Access to the
Beauty Business Club group on Facebook
Vegan or classic lunch
and snacks for participants

See what others say about this training!

Minimum paperwork

The Marketing Master training was exactly what I needed. Competition is fierce in the beauty industry, and Aneta showed me how to make my salon stand out from others. I learned the importance of building a strong brand and maintaining long-term relationships with clients. This training gave me the motivation to further develop my business.

– Cosmetologist –

Urszula Zawłocka

This has been a sensational investment in the development of my business. In the food service industry, it’s possible to become “trendy” quickly, but it’s harder to maintain that status for the long term. Thanks to Aneta, I understood the importance of creating marketing strategies that are based on real relationships. I can already see the first positive effects of these changes in my restaurant.

– Restaurant owner –

Katarzyna Pawlina

A meeting at the Marketing Master training was an opportunity for me to expand my knowledge of marketing beyond the realm of the Internet. I learned not only deep theoretical knowledge, but also a practical approach to marketing. Thanks to this course, I understood the importance of building relationships with customers and promoting my store in a sustainable and effective way.

– Owner of an organic store –

Izabela Krasoń