IN-PERSON TRAINING

Beauty Company
Essentials

IN-PERSON TRAINING

Beauty Company
Essentials

welcome

Beauty Company Essentials is a training course that everyone planning to start a business in the beauty industry – be it a cosmetologist, beautician, or doctor – should undertake. In everyday practice, we often encounter numerous mistakes in the operation of salons and clinics that could be avoided if owners had the knowledge typically gained over years of learning from mistakes – often in costly and time-consuming ways.
You will benefit the most if you take this training before registering your company, as it addresses numerous aspects of business organization and preparation. However, it’s never too late to make changes, and even if you have been running a beauty business for a while but still don’t feel confident and things aren’t going as they should, you will gain invaluable benefits from this training.

The entire knowledge included in the Beauty Company Essentials program is the quintessence of years of accumulated knowledge, practical experience, and a summary of market realities. This makes the training a “shortcut,” providing ready-made solutions in areas such as registering a beauty business that meets all requirements, hiring employees, setting up a workspace, and fully preparing for client service.

The course consists of lectures, workshops, and a discussion segment where participants can ask their own questions and delve deeper into topics of particular interest to them.

Training details

Number of days

Number of hours

Your Investment

7900 PLN NET

Check the dates

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Training program

Day one

Day two

Day three

Day four

Before opening a salon, aesthetic medicine clinic, or SPA, as well as while operating the business, it is essential to conduct a series of analyses to ensure profitability. On the first day, we will examine various business models, and you will choose the one that best fits your business. You will also learn how to assess the profitability of your venture and make initial business decisions, as well as outline development plans in the form of a business plan. Additionally, you will discover how to analyze the competition and what insights it can bring to your business. The basics of branding will also be discussed.

What is a business plan and why is it necessary?
Porter’s analysis – developing strengths and weaknesses as a starting point
Investment calculation and estimating return on investment
Pricing calculation and setting service and product prices
Specialization or general offering – analyzing the pros and cons of both solutions
Competition analysis
Branding and logo
How to choose a company name?
Registering the company name with the Patent Office

The second day is entirely dedicated to the legal aspects of running a business in the beauty industry. All regulations and requirements for beauticians, cosmetologists, doctors, healthcare facilities, and mixed businesses will be discussed. A strong emphasis will be placed on the practical interpretation of regulations and effective communication with all regulatory bodies. The procedures to follow in case of violations or the imposition of administrative penalties on the business will also be addressed.

Registration with BDO and requirements for managing packaging and waste
Discussion of documentation procedures, treatment consents, and regulations
GDPR and storage of documentation, including medical records
Registration of a medical facility – yes or no?
Required documentation for clients depending on the type of business
Client versus patient
Time and method of storing various types of documentation
Which form of business to choose – sole proprietorship or limited liability company?
What type of insurance to choose for the business?
What tax form works for beauty businesses and what are the VAT rates?
Refreshments in the business – organization and requirements
When is it worth collaborating with a cleaning company?
Legal music playback in the establishment
Official inspections – the scope of officials’ powers and entrepreneurs’ obligations

On the third day, we will thoroughly discuss what is likely the most enjoyable part of starting a business: its physical setup. It’s not advisable to leave the arrangement to chance, fleeting trends, or simply choose decor based solely on personal aesthetic preferences. A business is primarily a source of income and a workplace, which should meet specific legal requirements, be functional, and fit the nature of the activities being conducted. We will also consider the aspects of listing the business on major online platforms.

Sanitary and epidemiological requirements, as well as fire and building safety standards
Choosing the right premises for your business
Entering into a favorable lease agreement
Pitfalls during the renovation of the premises
Functional layout of the premises
Basic equipment for the premises – what to pay attention to?
What can you save on, and what is worth investing in when setting up the premises?
Convenient organization of the reception area, waiting room, changing room, parking, etc.
Music and scent tailored to the character of the premises
Lighting adapted to the character of the premises
What to consider when collaborating with an interior designer?
Creating online profiles – Facebook, Instagram, TikTok, Google Business Cards
Discussion of website functions and structure, Google Analytics
Overview of online calendars such as Booksy and Znany Lekarz

On the fourth day, the training is divided into two parts, both focusing on working with people. In the first half of the day, the process of hiring employees and forming contracts will be covered, along with strategies for managing difficult situations between supervisors and subordinates. You will also learn about the legal regulations concerning client service, such as properly handling the complaints process and implementing deposits for service reservations. Additionally, you’ll gain insights into working with wholesalers and representatives of supply companies.

Creating job descriptions and workplace regulations
Loyalty agreements with employees
Choosing the form of employment for employees
Conducting job interviews with employees
Constructing job advertisements
Motivational systems for employees
Evaluating employee profitability
Difficult situations with employees
Creating internal regulations
Settlement during complaint acceptance and protection against further claims
Refusal of complaints and subsequent procedures
Implementing deposits for service reservations
Communication and negotiation with supply company representatives

Benefits of the training

Comprehensive preparation for opening your own business in the beauty industry
Ability to estimate the costs of starting and running a salon or clinic
Clear understanding of the differences between a salon and a medical facility
Comprehensive knowledge for managing a business at a high level
Familiarity with optimal work standards, processes, and procedures
Preparation for various types of inspections from regulatory authorities
Ability to functionally arrange the workplace
Knowledge of organizational and formal aspects related to hiring employees
Preparation for creating client/patient documentation
Opportunity to network with other engaged professionals in the beauty industry
Certificate confirming acquired skills

Who is this training dedicated to?

To individuals preparing to open their own beauty salons or aesthetic medicine clinics

To owners of beauty businesses who feel uncertain about organizational matters

To managers of beauty salons and clinics who oversee operations

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Instructor

Aneta Mildiani

An expert in management within the beauty industry, her extensive portfolio includes e-books and practical guides that have become beacons for beauty entrepreneurs. In the training room and during online courses, Aneta shares not only strategic management knowledge but also concrete, practical skills essential for today’s beauty business. She is also a valued trainer for leaders, shaping the next generations of experts.

Benefits of the training

Certificate confirming acquired skills
Comprehensive training
materials and scripts
Access to the
Beauty Business Club group on Facebook
Vegan or classic lunch
and snacks for participants

See what others say about this training!

I run a family business and the Company Essentials training helped me look at it with a professional eye I learned how important it is to continuously improve business processes and adapt to changing market conditions. Aneta is not only an insightful person, but also inspiring, which motivated me to make positive changes in my company.

– Guesthouse owner –

Ewa Bojanowska

I am planning to switch to self-employment and the Company Essentials training was a dazzle for me. I learned about numerous aspects of running my own business that I had never thought about before. Everything was presented in an understandable and organized way. I am now more motivated and confident that I am on the right track to start my own company.

– Upholsterer –

Zbigniew Krokus

Company Essentials training was crucial for me before opening my business. It helped me understand how to avoid common mistakes that can cost new businesses a lot of time and money. I would never have run into these on my own. I am now much more confident and prepared for the challenges that come with running my own business.

– The owner of a ceramic workshop –

Kamila Myszkowska