Become a star in the beauty industry!

Website
audit

Become a star in the beauty industry!

Website
audit

welcome

Website audit
for the beauty industry

In today’s world, where most customer interactions often start with a click, your website is more than just a site – it’s the heart of your business.

My goal is to ensure that your website not only attracts traffic but also effectively converts visitors into clients. I check whether the design is not only aesthetically pleasing but also supports your business goals. I evaluate your site’s visibility in search engines, the most effective keywords, and what content attracts and engages your potential clients. I also analyze technical performance – from page load speed to mobile compatibility. I diagnose what causes the loss of potential customers.

Additionally, I provide guidance on content, website structure, and ways to increase user engagement. The audit is not just a diagnosis; it is primarily a set of concrete recommendations that will help you achieve your goals.

Who is the website audit dedicated to?

To owners of beauty salons, aesthetic medicine clinics, and SPAs promoting themselves online.

To individuals running online stores related to the beauty industry.

To individuals running online course platforms in the beauty industry.

What exactly will you gain?

Two one-hour mentoring sessions with Aneta Mildiani online
Evaluation of page speed and tips for improvement
Analysis of the mobile version with adaptation recommendations
Assessment of critical points leading to customer loss
Evaluation of website aesthetics in relation to the business nature
Assessment of navigation ease
Evaluation of the accessibility of contact information
Check if the site includes clear calls to action (CTAs)
Analysis of menu structure and navigation for intuitiveness
Assessment of contact form effectiveness
Review and assessment of the customer purchasing journey
Content analysis for SEO and optimization recommendations
Evaluation of the website’s integration with social media
Analysis and assessment of product/service pages
Evaluation of the quality and effectiveness of graphics and multimedia
Analysis and recommendations for improving the conversion path
Assessment of customer testimonials and reviews usage
Analysis of the accessibility and usability of the FAQ section
Evaluation of newsletter signup forms and their attractiveness
Security assessment of the site (SSL, data protection)
Evaluation of clarity and transparency of privacy policy and terms
Analysis of the potential for expanding the site with new functionalities
Assessment of content alignment with your target audience
Analysis of the feasibility of implementing online chat or a bot
Evaluation of filters and search functionality on the site
Analysis and assessment of the blog for customer value and SEO (if applicable)
Evaluation of the placement and effectiveness of promotional banners
Assessment of the availability and functionality of language versions (if applicable)
Analysis of integration possibilities with analytical tools
Evaluation of the use and effectiveness of pop-ups
Analysis of how special offers or promotions are presented
Assessment of subscription options and their appeal to visitors (if applicable)
Analysis and evaluation of content sharing features on social media
Assessment of integration with sales platforms (if applicable)
Analysis and evaluation of the site’s ease of content updates
Analysis of the accessibility of external and internal links
Evaluation of the effectiveness of tags and meta descriptions usage
Analysis and evaluation of the layout and functionality of the footer
Assessment and recommendations for improving overall user experience
Detailed implementation plan for changes
Written report of the entire analysis and recommendations