FIRST SATURDAY

On the first day, we will begin by defining your development direction. We will examine various business models and you will choose the one that best fits your business. You will also learn how to assess the profitability of your venture and make initial business decisions, as well as outline development. We will address the facts and myths surrounding personal branding and the mental barriers that may hinder your image as an expert. Additionally, you will discover how to analyze the competition and what insights it can bring to your business. The basics of branding will also be discussed.

1. Why is personal branding so important?
2. Analyzing your talents and conditions
3. Identifying your strengths, areas for improvement, and things to let go of.
4. How to set your development goals?
5. Finding your niche.
6. Identifying your archetype.
7. Four communication strategies – which one to choose?
8. Competition analysis.
9. How to stand out from others and build a competitive advantage?
10. Conducting in-person coaching versus online.
11. Working with individuals versus working with corporations.
12. The significance of certificates and accreditations.
13. Pricing calculation and setting service and product prices.
14. Organizing payments options for clients.
15. Drafting an agreement and terms.
16. Choosing an insurance.

FIRST SUNDAY

The second day’s program primarily focuses on the initial contact with clients and pre-sale and post-sale service. The client service process is broken down into its components, taking into account the client’s personality type and the corresponding communication methods. A strong emphasis is placed on sales ethics, which benefit both parts. Significant attention is also given to the psychological barriers that hinder the sale of services. Also, ready-made solutions and methods for managing stress during challenging moments are provided.

1. Overcoming psychological barriers in sales.
2. How to overcome the shame of selling?
3. Using benefit-driven language – yes or no?
4. Creating client persona.
5. Identifying client’s needs.
6. How to reach Generation X, Y, and Z?
7. Six types of clients and ways to make them appreciate the visit.
8. How to tailor solutions to the client?
9. How to secure an appointment when the client contacts for information?
10. How to inform a client about a lack of available appointments without losing them?
11. Contacting the client after a service or product sale.
12. Getting feedback from a client.
13. How to encourage booking the next appointment?
14. Turning a single visit into a series of appointments.
15. Pressure from close individuals of the clients.
16. Honesty in difficult situations.
17. How to politely refuse a discount?
18. How to refuse to provide a service?
19. Dealing with a client demanding the impossible.
20. Creating promotions without decreasing income.

SECOND SATURDAY

On the third day, we will engage in intensive work on image and appearance. Although no one admits it, everyone pays attention to this – if only subconsciously. In the business world, especially in the coaching industry, there are strict unwritten rules regarding attire, behavior, and even communication styles. You will get to know how to promote yourself in the industry and among the clients. Also, we’ll discuss what to do in case of an image crisis.

1. Expert competencies and building credibility.
2. How to talk about yourself using benefit-driven language?
3. How to stand out from others and build a competitive advantage?
4. How to remain true to yourself while building a personal brand?
5. How to stop feeling awkward when boasting about your achievements?
6. Luxury fashion houses and expensive cars – essential elements of image or pompous excess?
7. Creating an elevator pitch.
8. Business, casual and banquet dress codes.
9. Savoir-vivre in building a strong personal brand.
10. The biggest image mistakes.
11. Cultural differences.
12. Participation in industry events.
13. Should you share your own failures?
14. Gaining references from clients.
15. Controversial situations and media blunders – emergency strategies.
16. How to turn a crisis into success?

SECOND SUNDAY

On fourth day you will gain knowledge about branding and marketing online. You will also create your BIO, which will help you make the ideal first impression on your audience in online settings. You will define your target audience and identify who your marketing message is aimed at, allowing you to personalize it based on client types and price ranges. You will become familiar with the frameworks for creating effective advertisements and learn how to avoid ads that break regulations. We will discuss the structure of a website, with a strong emphasis on its role in encouraging service bookings and the basics of search engine optimization (SEO) and content creation. Also, we’ll talk about using AI and its ethics.

1. How to use social media to build your image?
2. Which social media channels are worth utilizing in the coaching industry?
3. Consistency of image across all platforms.
4. Crafting your BIO.
5. Discussion of website functions and structure, Google Analytics.
6. Basics of positioning and SEO.
7. Overview of online calendars and booking systems.
8. Responses to messages on social media and via email.
9. Is it worth sending out email newsletters?
10. Does anyone still read blogs?
11. Building a dedicated community.
12. Sales funnel, lead magnet and client’s patch.
13. Storytelling in advertising.
14. Clickbait ads – yes or no?
15. Prohibited content and avoiding account bans or shadow bans.
16. Ads that break the law – what to avoid?
17. Copyright law on the Internet.
18. Using AI in your work – yes or no?
19. How to cope mentally with online hate?

THIRD SATURDAY

On fifth day, you will learn how to build your authority and identify the needs of a larger group. You’ll get familiar with organizing corporate workshops or larger events with more participants. You will explore specific tools that will help you build a relationship with the group and capture their interest, as well as learn how to handle situations such as an undisciplined participant or addressing incompetence. In addition to practical know-how, psychological aspects such as stage fright and introversion will also be addressed.

1. Speech exercises for speakers and proper voice projection.
2. How to look good on camera?
3. How to overcome the fear of speaking in front of a larger group?
4. Individual versus group coaching.
5. Establishing a relationship with the group.
6. Building group interest.
7. Engaging and activating participants.
8. How to respond to difficult or surprising questions?
9. How to react when a participant does not follow instructions?
10. What to do when a trainee breaks the rules?
11. Writing the program and content of your presentation and handling spontaneous speeches.
12. Body language and eye contact with the audience.
13. How to match gestures to words and emotions?

THIRD SUNDAY

On the last day, we will begin with workshops where each participant will reveal a professional presentation they created during the 3-week course. We will also focus on overcoming barriers to speaking freely in public and answering questions of the audience.

1. Final presentations of participants prepared during the course.
2. Handling unexpected or difficult situations during presentations.
3. Group feedback and trainer’s detailed evaluation.
4. Questions and answers of the participants.
5. Group reflection on key learnings from the program.
6. Setting milestones in your career as a coach.
7. Creating a personal career map and growth strategy.
8. Roundtable discussion of key insights from the whole program.
9. Group mastermind: sharing visions, challenges, and strategies.
10. Closing reflection and summary of the training journey.