IN-PERSON TRAINING
Beauty Sales
Master
The Beauty Sales Master training is dedicated to the art of selling and building relationships with clients in the beauty industry. These two topics are interconnected and complement each other; you cannot be a good seller of services if you don’t know how to care for your clients’ well-being and maintain honest, mutually beneficial relationships.
In this training, you will learn the highest standards of customer service – from the first contact with the client to their departure from the salon or clinic. But it doesn’t end there – post-sale service will also be discussed, as there can be no relationship without ongoing communication.
You will discover advanced techniques for selling services and products. In modern commerce, the emphasis is on selling in a way that makes the client feel they are not being aggressively pushed into a purchase. As a result, they leave satisfied and are likely to return, creating mutual benefits. Through detailed analysis, you will learn which services to suggest to clients so they don’t pay for unnecessary services but are grateful for your excellent advice.
During the Beauty Sales Master training, psychological aspects of sales are extensively discussed from both the service provider’s and the client’s perspectives. You will learn how to overcome the fear of selling, uncertainty when offering high-priced services, and how to become an authority that inspires trust in clients. Additionally, you will explore six types of clients, each of whom requires a different approach and sales system. After this training, this will no longer be a mystery to you.
The course will also cover difficult situations that arise in daily interactions with clients and within the sales process itself.
The training consists of lectures and a workshop component, where you will practice the skills you’ve acquired with other participants.
Training details
Number of days
Number of hours
Investment
Training program
Day one
Day two
Day three
Day four
The first day’s program primarily focuses on the initial contact with clients and pre-sale service. It covers methods of positive communication and the significance of first impressions in the entire sales process and in building long-term relationships with clients. A lot of attention is given to the role of the person who has the first contact with the client. In addition to a detailed analysis of individual methods for making contact, a range of ready-made, proven solutions will be provided that can be implemented in the business.
- First impressions in the salon
- Appearance and behavior of the salesperson – what to remember?
- Greeting and saying goodbye to clients
- Procedures for phone conversations
- How to use ready-made conversation scripts to sound natural?
- How to subtly encourage a client to take advantage of a broader offer over the phone?
- How to secure an appointment when the client calls for information only?
- How to inform a client about a lack of available appointments without losing them?
- Response template for canceling a reservation, providing a chance to salvage it
- Responses to messages on social media and via email
- Contacting the client after a service or product sale
- Selling home care products during the visit
- Is it worth sending out email newsletters?
The second day of the training is entirely dedicated to ensuring a valuable visit at the salon. The client service process is broken down into its components, taking into account the client’s personality type and the corresponding communication methods. It is explained in an accessible way how to sell two services or a package instead of just one, and what to do to ensure the client is looking forward to returning. A strong emphasis is placed on sales ethics, which benefits both parties, not just the salon. This day involves intensive workshop activities.
- Six types of clients and ways to make them appreciate your salon
- Best practices for casual conversation with clients
- Should you use first names with clients?
- How to sell a larger number of services or products during the client’s visit?
- How to encourage booking the next appointment?
- Creating a treatment plan and selling it
- Turning a single visit into a series of appointments
- How to persuade a client to change their purchasing decision?
- What to do to ensure the client takes the treatment plan recommendations seriously?
- Personal problems of clients
- Pressure from close individuals of the clients
The third day is an intensive sales training focused on the latest sales techniques filtered through the lens of popular treatments to achieve maximum satisfaction in the salon. The methods presented are based on high-quality services and products, experience, sincere communication, and building long-term relationships with clients. Significant attention is also given to the psychological barriers that hinder the sale of services and products.
- What are the traits of the best salespeople?
- Debunking myths about sales
- Overcoming psychological barriers in sales
- How to overcome the shame of selling?
- Using benefit-driven language – yes or no?
- The play of words in sales and the natural flow of selling
- Selling without actually selling
- How to make the client insist on purchasing?
- Closing the sale
- NLP techniques in sales
- Overcoming client objections – ready-made solutions
- The importance of relationships in the sales process
- How to reach the most elusive clients?
- How to tailor solutions to the client?
- How to be a role model for your employees in sales?
The fourth day of the training focuses on issues in relationships with clients during the sales process or while providing services. Three different situations are thoroughly discussed: when there are emotional issues on the service provider’s side, when something goes wrong on the service provider’s part, and when the client has unjust grievances or a difficult personality. Ready-made solutions and methods for managing stress during challenging moments for any beauty entrepreneur are provided.
- Honesty in difficult situations
- How to avoid fearing clients?
- How to politely refuse a discount?
- Ethics in handling corrections after competitors
- What to do when things go wrong?
- How to deal with a lack of respect from clients?
- Intimidation through online reviews
- Attempts at fraud – how to handle them?
- An emotionally unstable client – should you serve them or not?
- Dealing with a client demanding the impossible – how to manage?
- How to refuse to provide a service or sell a product?
- How to behave professionally in the case of a complaint and not lose your composure?
Benefits of the training
- Familiarization with advanced and modern sales techniques
- Overcoming internal barriers to selling
- No hesitation in offering high-priced services
- Understanding methods for handling objections and refusals
- Knowledge of ethical sales principles with a focus on mutual benefit
- Awareness of the highest customer service standards in the beauty industry
- Ability to manage difficult situations with clients
- Acquiring competencies that allow for maintaining long-term relationships with clients
- Opportunity to network with other engaged professionals in the beauty industry
- Certificate confirming acquired skills
Who is this training dedicated to?
To owners and managers of salons and clinics looking to increase sales
To employees of beauty salons and aesthetic medicine clinics
To trainers in the beauty industry who want to enhance their competencies
Instructor
Aneta Mildiani
An expert in management within the beauty industry, her extensive portfolio includes e-books and practical guides that have become beacons for beauty entrepreneurs. In the training room and during online courses, Aneta shares not only strategic management knowledge but also concrete, practical skills essential for today’s beauty business. She is also a valued trainer for leaders, shaping the next generations of experts.
Benefits of the training
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Certificate confirming acquired skills
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Comprehensive training
materials and scripts -
Access to the
Beauty Business Club group on Facebook -
Vegan or classic lunch
and snacks for participants
See what others say about this training!
This training is a great mix of theory and practice. I learned the importance of making the customer feel heard and understood. Thanks to the Sales Master training, I discovered that the best sales are those that don’t seem to be selling, but rather helping. It’s a whole new perspective on my work.
– Online store owner –
Andrzej Farucki
Sales Master is the perfect training for someone like me – a small business owner who wants to understand how to effectively sell and take care of customers. Aneta Mildiani showed me the importance of after-sales service and constant contact with customers. Implementing these principles has significantly improved my relationship with customers and sales.
– Owner of a fishing store –
Miłosz Zalewski
Sales Master training has been a revolution in my approach to sales. I learned that the key to success is not only the product, but more importantly the relationship with the customer. Aneta demonstrated a wealth of knowledge and the ability to convey it in an accessible way. The application of these techniques is already bearing fruit in my daily work.
– Clothing store owner -.
Magdalena Mielnicka
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