IN-PERSON TRAINING
Personal Brand
Masterclass
If you could choose only one training during your business career, I would definitely recommend the Personal Brand Masterclass, because the best investment is an investment in yourself. When you build your “self,” you are actually laying the foundation for all the key competencies in the modern beauty business, which is primarily based on popularity, transparency, and charisma. It’s hard to imagine being a leader in any industry without building a strong personal brand.
A personal brand is what sets apart someone who is incredibly popular and closely associated with their industry from someone who may be equally skilled but struggles to connect with their audience and is still trying to make ends meet. The common stereotype suggests that someone either has charisma or lacks it. This is not true. Leadership can be learned; however, I cannot promise it will be easy. It requires ambition, the courage to step out of the infamous “comfort zone,” and the determination to explore various aspects that may seem unrelated to your profession at first. The reward will be a powerful advantage over your competition and a clear path for your development without looking back.
This training will help you explore the direction in which you should develop as an expert. You will learn specific methods to gain authority among your clients and trainees, as well as how to speak publicly in front of smaller or larger audiences, both live and online. You will discover how to earn the loyalty of your audience and build strong relationships with them.
In the Personal Brand Masterclass, you will also familiarize yourself with business etiquette and learn the secrets of dress code that will help you evoke trust at first glance and make a lasting impression as a professional.
The course consists of lectures and a workshop component, where you will practice the skills you’ve acquired with other participants.
Training details
Number of days
Number of hours
Investment
Training program
Day one
Day two
Day three
Day four
On the first day, we will begin by defining your development direction. We will address the facts and myths surrounding personal branding and the mental barriers that may hinder your image as an expert. You will also create your BIO and learn a valuable elevator pitch, which will help you make the ideal first impression on your audience in both physical and online settings. You will learn how to modernly and professionally create a personal branding strategy.
- Why are you building a personal brand?
- Why is a personal brand so important?
- How does building a personal brand differ from building a company brand?
- How to set your development goals?
- Defining your target audience
- How to identify your archetype?
- Analyzing your talents and conditions
- Identifying your strengths, areas for improvement, and things to let go of
- Four communication strategies – which one to choose?
- Crafting your BIO
- Creating your elevator pitch
- Building credibility
- How to talk about yourself using benefit-driven language?
- How to stand out from others and build a competitive advantage?
- How to stop feeling awkward when boasting about your achievements?
- How to remain true to yourself while building a personal brand?
On the second day, we will engage in intensive work on image and appearance. Although no one admits it, everyone pays attention to this – if only subconsciously. In the business world, especially in the beauty industry, there are strict unwritten rules regarding attire, behavior, and even communication styles. These rules vary depending on the specialization, but they share one commonality – to succeed, you must understand them well. If you decide to break these rules to create a specific impression and elicit the desired reaction, you must do so in a planned and thoughtful manner.
- Business, casual, and formal dress codes
- Luxury fashion houses and expensive cars – essential elements of image or pompous excess?
- How to walk in high heels (and endure them all day)?
- What characteristics should the makeup of a businesswoman in the beauty industry have?
- Savoir-vivre in building a strong personal brand
- Business, online, and personal etiquette
- The biggest image mistakes
- Cultural differences
- What to do when you look inappropriate for the occasion?
- How to maintain individuality despite a dress code?
- How to look elegant in scrubs and how to choose the right cut for your figure?
The program for the third day focuses on presentations and building relationships with your audience. You will learn how to evoke specific emotions, desires, and needs in your listeners. You will discover what it takes to be perceived as an authority. You will also learn about the differences between live presentations and online ones. A key skill acquired on this day will be creating the program and content of your own presentation. In addition to practical know-how, psychological aspects such as stage fright and introversion will also be addressed.
- How to reach Generation X, Y, and Z?
- Your unique identifying traits
- How to use social media to build your image?
- Which social media channels are worth utilizing in the beauty industry?
- Speech exercises
- How to match gestures to words and emotions?
- Eye contact with the audience
- Proper intonation in speeches
- Establishing a connection with the group
- Live presentations
- Presenting in front of a camera
- How to present well in photos?
- How to look good on camera?
- How to overcome the fear of public speaking?
- How to reach your audience’s emotions?
- How to build authority without boasting?
- How to persuade the audience to your point of view?
- The play of words to guide emotions
- Writing the program and content of your presentation and handling spontaneous speeches
On the fourth day, we will begin with workshops where each participant will present the speeches they created the day before. During the presentations, we will focus on overcoming barriers to speaking freely in public. The second part of the day’s program will cover methods for building a dedicated community and continuously improving your personal brand in the spirit of Kaizen. The third thematic block will address difficult and controversial situations that can affect public figures.
- Individual presentations by participants
- Consistency of image across all platforms
- Participation in industry events
- Building a dedicated community
- How to make your audience feel important?
- How to use feedback (including negative feedback)?
- Should you share your own failures?
- Gaining references
- How to respond to difficult, uncomfortable, or surprising questions?
- How to handle contentious situations while maintaining grace?
- Controversial situations and media blunders – emergency strategies
- How to turn a crisis into success?
- How to cope mentally with online hate?
- How to address hate from a legal perspective?
- Common mistakes in building a personal brand
Benefits of the training
- Identifying your unique traits to leverage for building a personal brand
- Developing a detailed step-by-step growth strategy
- Gaining confidence and the ability to express thoughts clearly
- Familiarity with the practical aspects of excellent public speaking
- Understanding industry-specific etiquette and dress code
- Competencies to create an expert image
- Knowledge about building a dedicated community
- Skills for handling difficult and uncomfortable situations
- Opportunity to network with other engaged professionals in the beauty industry
- Certificate confirming acquired skills
Who is this training dedicated to?
To owners of beauty salons and aesthetic medicine clinics
To beauty industry professionals seeking to establish themselves in the public sphere
To content creators and influencers in the beauty industry
Wykładowca
Instructor
An expert in management within the beauty industry, her extensive portfolio includes e-books and practical guides that have become beacons for beauty entrepreneurs. In the training room and during online courses, Aneta shares not only strategic management knowledge but also concrete, practical skills essential for today’s beauty business. She is also a valued trainer for leaders, shaping the next generations of experts.
Benefits of the training
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Certificate confirming acquired skills
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Comprehensive training
materials and scripts -
Access to the
Beauty Business Club group on Facebook -
Vegan or classic lunch
and snacks for participants
See what others say about this training!
This training was an enlightenment for me. As a consultant, I felt that I was stuck in a rut and lacked fresh ideas for promoting my services. Aneta showed me the importance of creating a consistent and authentic image that stands out from the competition. Inspiring, practical and extremely valuable!
– Business Consultant –
Arkadiusz Lem
As a personal trainer, I am usually focused on my clients and workouts, and marketing has always been a challenge for me. The Personal Brand Masterclass training opened my eyes to new opportunities to promote my services, both online and offline. Thanks to the guidance I received, I started to build a stronger personal brand, which is already showing results.
– Personal trainer –
Marta Tomczyk
I run a beauty salon, so I have a lot of competition. I was always looking for ways to stand out in the market. The Personal Brand Masterclass training showed me a whole new perspective. Thanks to Aneta, I learned the importance of authenticity and individual approach to customers. This training changed my approach to business and now I’m betting on myself!
– Cosmetologist –
Anna Komisarczyk
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